The Marketing Manager – National Services is responsible for planning, executing, and optimizing cross-platform marketing initiatives that support Pave America’s national divisions, including Pave America National Services, America Sports Construction, and Pave America Utilities Division. This role will drive national brand consistency, enhance cross-division visibility, and support local and regional teams with strategic marketing resources.

This position requires a forward-thinking, highly organized marketer with strong analytical skills, multi-location marketing experience, and the ability to partner effectively with leadership, operations, and sales teams across the country.

This is a hybrid position that would require you to work on-site 3 days per week in Warrenton, VA.

• Develop & Execute National Marketing Strategies
• Build and implement strategic marketing plans that elevate visibility for Pave America National Services, America Sports Construction, and Pave America Utilities Division.
• Ensure marketing initiatives align with national business goals, brand standards, and long-term growth objectives.
• Partner with divisional leaders to understand service offerings, client needs, and opportunities for expansion.

Manage Multi-Channel National Campaigns

• Lead digital, email, and traditional marketing efforts to generate demand for national divisions.
• Oversee the development and execution of integrated campaigns that support brand recognition and lead generation nationwide.
• Work with external marketing agencies to optimize campaign performance and uphold brand integrity.

Support National Sales Team

• Provide tailored marketing materials, playbooks, and sales enablement resources for local offices and national service teams.
• Create custom presentations, brochures, case studies, and pitch materials for large-scale national and multi-regional opportunities.

Analyze Market Trends & Industry Insights

• Conduct national-level market research to identify new growth opportunities across all divisions.
• Monitor industry trends in paving, sports construction, and utilities to inform strategic direction.
• Evaluate competitive activity and positioning to support smarter decision-making.

Budget Management

• Manage national marketing budgets for Pave America National Services and related divisions.
• Track spending, review agency invoices, and optimize budget allocation based on performance data.

Event & Sponsorship Coordination (National Level)

• Lead event strategy for national trade shows, conferences, sponsorships, and industry associations.
• Coordinate logistics, promotional assets, vendor partnerships, and on-site branding for national-level events.

Content Development & Messaging Alignment

• Oversee content creation and approval for national campaigns, collateral, and digital assets.
• Customize messaging for different divisions while ensuring alignment with Pave America’s brand standards.
• Develop division-specific content such as case studies, video scripts, blog posts, newsletters, and email campaigns.

Performance Reporting & Optimization

• Monitor KPIs across all national marketing channels and initiatives.
• Analyze campaign results and produce regular performance summaries for leadership.
• Recommend improvements that increase efficiency, conversions, and ROI across divisions.

Cross-Functional & Cross-Division Collaboration

• Work closely with the Pave America corporate marketing team, divisional presidents, operations leaders, and sales teams.
• Coordinate efforts between national and local marketing to ensure cohesive messaging and execution.
• Partner with vendors, agencies, and creative teams to support national-level initiatives.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing experience, ideally in construction, infrastructure, sports construction, utilities, or a multi-location service industry.
• Proven success managing national or multi-region marketing programs.
• Strong expertise in digital marketing (SEO, PPC, email, social media, analytics).
• Ability to interpret data and turn insights into strategic recommendations.
• Exceptional communication, project management, and organizational skills.
• Experience managing budgets, agencies, and external vendor relationships.
• Ability to travel occasionally for national events, division support, and meetings.

Physical Requirements: (Each to have one of the following based on the position: Never, Rarely, Occasionally, Constantly)

• Remaining in a stationary position, often standing or sitting for prolonged periods: Occasionally
• Moving about to accomplish tasks at a worksite or moving from one worksite to another: Constantly
• Moving self in different positions to accomplish tasks in various environments, such as stooping, kneeling, or crouching: Rarely
• Adjusting, moving and lifting objects in all directions: Rarely
• Talking and hearing to communicate with others: Constantly
• Seeing to perform job duties at close range, such as monitors or screens: Constantly
• Seeing to perform job duties at a distance, such as driving or operating equipment: Occasionally
• Repeating motions that may include the wrists, hands and/or fingers: Constantly
• Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like: Rarely
• Operating machinery and/or power tools: Rarely
• Operating motor vehicles or heavy equipment: Occasionally
• The ability to travel regionally or nationally: Occasionally

Physical Demands:

• Sedentary work that primarily involves sitting/standing: Constantly
• Light work that includes moving objects up to 20 pounds: Occasionally
• Medium work that includes moving objects up to 50 pounds: Occasionally
• Heavy work that includes moving objects up to 100 pounds or more: Rarely

Working Conditions:

• Low temperatures: Rarely
• High temperatures: Occasionally
• Outdoor elements such as precipitation and wind: Occasionally
• Noisy environments: Occasionally
• Hazardous conditions: Rarely
• Shift work, to include overnight work: Never
• Frequent overtime, including weekends: Never
• Office environment: Constantly

We are an Equal Opportunity Employer and comply with OFCCP regulations. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Pave America and it's companies promote a drug-free workplace. We will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries. In compliance with OFCCP requirements, we invite applicants to voluntarily self-identify their gender, race, and veteran status. Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment.